《2026 Q1 E-commerce User Sentiment Analysis Report》 - 行业洞察

2026 Q1 E-commerce User Sentiment Analysis Report

E-commerce Platform User Usage Frequency Continues to Grow

In March 2026, Taobao App's monthly per capita usage times reached 69.4 times, a year-on-year increase of 10.9%; JD App's monthly per capita usage times reached 37.2 times, a year-on-year increase of 13.6%. QuestMobile's report shows that the penetration of food delivery business is reshaping e-commerce platform user behavior patterns.

Three Major Platforms Monthly Active Users Grow Steadily

As of March 2026, Taobao APP, JD APP, and Meituan APP's monthly active users were 957 million, 598 million, and 512 million respectively, with year-on-year increases of 0.6%, 8.6%, and 3.2%. Taobao APP leads with 957 million monthly active users.

Platform Overlapping Users Reach 361 Million

The number of overlapping users among Taobao, JD, and Meituan APPs reached a phased peak of 378 million in September 2025. With regulatory intervention and subsidy reduction, some users returned to single platforms. By March 2026, this number fell back to 361 million.

Merchant-end Platform MAU Grows Significantly

Data from March 2026 shows that the number of overlapping users among the three merchant-end platforms reached 2.673 million, a year-on-year increase of 192.8%. A large number of merchants are opening stores and operating on the three platforms at the same time.

User Sentiment Insights and Recommendations

Based on QuestMobile report data, e-commerce brands should establish an omnichannel user sentiment monitoring system, focusing on: 1) Integrating and analyzing user reviews across multiple platforms; 2) Real-time warning and rapid response to negative sentiment.

Frequently Asked Questions

How was e-commerce platform user usage frequency in Q1 2026?

A: In March 2026, Taobao App's monthly per capita usage times reached 69.4 times, a year-on-year increase of 10.9%; JD App's monthly per capita usage times reached 37.2 times, a year-on-year increase of 13.6%.

What are the monthly active users of the three major e-commerce platforms?

A: As of March 2026, Taobao APP, JD APP, and Meituan APP's monthly active users were 957 million, 598 million, and 512 million respectively.

What is omnichannel operation?

A: Omnichannel operation refers to merchants opening stores and operating on multiple platforms at the same time.

How to improve e-commerce user sentiment?

A: It is recommended to establish an omnichannel user sentiment monitoring system, integrate user reviews across multiple platforms, and warn of negative sentiment in real-time.

What is the e-commerce platform competition landscape?

A: Taobao APP leads with 957 million monthly active users, JD APP has the fastest growth rate of 8.6%, and the three platforms have 361 million overlapping users.